Sean P. Tucker
Team Owner
Toyota-United Pro Cycling Team Owner Sean Tucker is a former professional cyclist and lifelong entrepreneur who first developed his passion for cycling at the age of 10. He went on to win the bronze medal at the U.S. National Criterium Championships in 1985 and subsequently qualified for and competed in the 1996 U.S. Olympic Trials.
A principal in several businesses, Tucker owned and operated the Toyota-United Pro Cycling Team between the years 2005 - 2009 and served as the Managing Member of United Cycling, LLC which wholly owned and operated United Pro Cycling Team, LLC and United Bicycles, LLC. After years of professional cycling and working in the sports industry, Tucker was determined to bring the enthusiasm for cycling found in Europe to the United States. Building a team of champions and creating a new business model for the sport became his sole focus.
In 2005, he formed United Cycling, LLC and laid the foundation for creating an American cycling ?Dream Team.? After securing top caliber team directors, he worked to procure the best U.S.-based cyclists in the country. By November 2005, Tucker had signed 15 of the top domestic pros and developed a partnership with Toyota Motor Sales, U.S.A., Inc., to create the Toyota-United Pro Cycling Team. The squad was shortly thereafter cited by VeloNews magazine as ?the ultimate fantasy team.? The team won a total of 171 races, had 376 podium finishes and won 39% of the races they entered. In addition the team generated over $50 million dollars of measurable media value for its title sponsor Toyota.
Tucker also redefined the sport of professional cycling in the U.S. by creating a landmark joint fan membership and sponsorship business model that generated over 28,000 fan members between the years 2006 - 2008. Similar to that of NASCAR and Formula 1, the new approach offered fans a long-term relationship with the team and allowed them to contribute money to support the team. He also set another benchmark by founding United Bicycles, LLC in 2005, and licensed the brand to Advanced Sports Inc. for a time which owns and operates Fuji Bicycles and sponsored the Toyota-United Pro Cycling Team for the 2007 and 2008 seasons.
In 2000, Tucker founded and still remains President of 2iron Consulting, Inc., where his client list has included Konica Minolta Graphic Imaging U.S.A., Inc., Abbott Laboratories and Egghead.com. His background includes an executive position as the Vice President of Sales at Experts Exchange, Inc., where, as part of the senior management team, he helped secure $5.65 million in first round funding from J.P. Morgan Capital in 1999. Additionally, he had a distinguished client base of Fortune 500 companies such as HP, Dell, and Citibank.
From 1994-1996 while racing as a professional cyclist, Tucker served as President of MG Sports Marketing, where he created and implemented various sports marketing programs for companies. In addition, he secured sponsorship deals and speaking engagements for a variety of athletes, including former winner of the 24 Hours of Daytona and Indy car driver Scott Pruett.
Tucker began his business career in 1987 at the age of 20 by founding Tuxedo Innovations, a tuxedo rental and sales company. Three years later, he franchised the business, which had grown to five retail locations with sales exceeding $1 million annually.
